How to Advertise Your Waco, TX Rental Property Successfully

Key Takeaways

• Rental pricing is shaped by a combination of local market conditions and broader economic forces, including supply and demand, employment trends, and inflation. Understanding these dynamics is essential for setting competitive rents.
• Neighborhood appeal, property features, and infrastructure developments play a critical role in influencing what tenants are willing to pay, often driving pricing premiums in desirable areas.
• Legislation and seasonal trends can either support or limit pricing flexibility. Staying current with local regulations and adjusting for peak rental periods is vital to maintaining occupancy and revenue.
• Technology and data-driven platforms empower property managers and landlords to make informed pricing decisions, identify profitable upgrades, and adapt quickly to market changes.

Take High-Quality Photos

To “sell” something, you need to use something to convince prospective customers. When it comes to rental properties, photos can help make or break your efforts. 

To maximize your chances of success, make sure you take high-quality photos to help with the marketing. The adage: “a picture is worth a thousand words” couldn’t get any truer!

Statistics back up the use of high-quality pictures in rental listings. Listings with great photos were found to receive up to 95% more views than those without.

Before you embark on any photo session, you’ll need to keep a few things in mind:

• Stage the Home: Remove any personal items from the home. Give it a thorough cleaning. Get rid of any trash and debris in or around the property. Take care of the curb appeal. Repaint tired-looking walls. The goal is to ensure the property looks its best to help the prospective tenant visualize themselves living there.
• Get the Lighting Right: Make sure to take all photos during the day. For the interior photos, take them at midday to ensure the most consistent and effective natural light. For exterior shots, the best time would be during the “golden hour.” That is, the hour after sunrise and the house before sunset.
• Snap the Photos Using the Right Angles: Take all photos from the corner of the home; this is always going to provide the widest vantage point. Also, have a shot list before you begin taking the photos in order to stay organized. The shot list should include all important areas of the home, including every bedroom and bathroom, dining areas, kitchen, outdoor spaces, and living room.
• Use a High-Quality Camera: In most cases, a decent smartphone should be able to do the job quite well. If your DIY skills are not up to par, you may want to consider hiring expert services.

Write a Proper Rental Ad Copy

Having photos alone won’t do a great job in explaining the details of your vacant house. This is where a rental ad copy comes in! It helps tie the whole story together by matching the photos with engaging and interesting descriptions.

Now, a rental ad copy breaks out into the following two different sections:

The Headline

Make this interesting to help with click-through rates. In fact, many prospective tenants will decide on whether or not to keep reading based on the details in the ad.

Ideally, a rental ad headline should contain certain important information. That is, property size, number of bedrooms and bathrooms, rental price, property type, location, and one standout feature. An example would be something like: Affordable $950 1-bedroom 1-bathroom apartment in Waco with a convenient location near Baylor University.

The Summary Description

Once you get the headline right, move on to the next important section and compose an interesting summary. The goal here is to help a prospective resident visualize themselves living on the property.

Let them know of any desirable amenities or unique features the property comes with. You can also let prospective residents know what living in the neighborhood is going to be like. Also include details on whether or not your property is pet-friendly.

Distribute the Rental Ad

The listing might be most stunning, but to be effective, it’ll need to get in front of the right eyeballs. So, sit back and think where prospective tenants will be most likely to find it. Matter of fact, put yourself in their shoes: which sites would you be visiting?

Popular rental listing sites include Zillow, HotPads, Zumper, Redfin, and Craigslist. Also consider those who won’t go online. For this cadre of renters, consider using yard signs, flyers and posters, and local dailies.

Bottom Line

Vacancies can be costly to your bottom line, especially over extended periods of time. But luckily for you, now you know what to do to keep them as minimal as possible by having a great marketing and advertising strategy.

For expert help in advertising your Waco, TX, rental property, look no further than Campus Realtors. You can count on us for complete management services, including rent collection, tenant screening, repairs and maintenance, and more! Get in touch to learn more!